Search results for "app descriptions"
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The Effect of Textual Producer-Generated Descriptions on Demand of Mobile Applications
2017
We analyze the impact of different app description characteristics on app demand on the basis of panel data for six months and 1081 distinct apps. We use several text mining techniques in order to operationalize the descriptions’ textual characteristics. The extracted variables are then used in an econometric investigation to examine their impact on apps’ downloads. Our results provide evidence that app descriptions have an effect on demand. Apps with upfront price should be described in a neutral tone. Apps without an upfront price but with in-app purchase option should be offered with rather short descriptions that are written in a formal and subjective style. peerReviewed
Explaining information technology users’ ways of mitigating technostress
2017
Technostress refers to the inability of an individual to deal with information technology (IT) in a healthy manner. Researchers, practitioners, and medical professionals have emphasized the omnipresence of technostress and its severe outcomes, including poor well-being and burnout. Despite the importance of the phenomenon, prior research has paid limited attention to how technostress can be mitigated. The few existing studies examine organizational mitigation mechanisms, but we could not find any studies that focus on individual IT users’ own ways of mitigating technostress outside of work. To address the research gap, we conducted a qualitative study to uncover users’ ways of mitigating te…